Latest AI News
Amazon now lets you design custom merch using AI
On Monday, Amazonintroduceda new feature that allows anyone to design merchandise using AI, posing an expanded challenge to online merch platforms like Redbubble, Bonfire, Spring, Fourthwall, and others. The company announced that people are now able to create new products using AI prompts via the Alexa feature in its Shopping app. In doing so, anyone can turn their idea into a design that can be featured on items from apparel to tumblers and more available through Amazon’s print-on-demand service, Merch on Demand. The service could be useful for printing one-off designs — like T-shirts for a family reunion, a personalized gift of some type, or to create products featuring a portrait of your dog, Amazon suggests. (Artists whose work has been used to train AI models may be less enthusiastic about this type of idea, of course.) After prompting to create the design, Amazon handles the production and delivery of the items through Prime shipping, the company says. The move puts AI-generated merchandise directly inside Amazon’s Shopping app, lowering the barrier for consumers who want to turn ideas into physical products but lack traditional design skills. While typically, print-on-demand businesses have catered to creators and various organizations, Amazon’s new feature could make AI-designed merchandise become just another shopping option. Currently, the option is only available in the U.S., Amazon notes. It is free to use the feature, as customers only pay for the products themselves. To use the feature, customers will tap the Alexa icon in the bottom right of the Amazon Shopping app or search “customize” in the search bar and click the drop-down option. This will take them into an experience where users can describe their idea to Alexa and see the design generated. Users can then edit the design by clicking on suggested actions or by typing in changes. Results can be shared with friends or family, allowing everyone to add the product to their own Amazon shopping carts. The full list of supported merchandise includes T-shirts, V-necks, long-sleeve shirts, polo shirts, quarter zips, jerseys, hoodies, sweatshirts, tank tops, raglans, tumblers, and water bottles.
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WWDC 2026: Everything announced on Siri AI, iOS 27, Apple Intelligence and more
Apple’s WWDC 2026 event kicked off this morning at 10 a.m. PT at Apple Park, starting a weekfull of expected announcements around Siri, iOS 27, Apple Intelligence and more, along with developer events and demos. This year’s event is particularly notable for a couple things. It marks CEO Tim Cook’s last with the company, afterannouncing he’s handing things off to Senior Vice President of Hardware Engineering John Ternus September 1. And it’s expected to play host toApple’s attempt to give Siri and its AI efforts overall a big boostafterhanding some work off to Googleanddelaying some releases. Are they succeeding? Keep tabs on this page, and the rest of our ongoing coverage, to find out! As expected, Apple made the case for an improved experience with its longstanding Siri assistant, which it admitted faces greater expectations from users in the age of AI. With Google Gemini under the hood, Apple claims that the new Siri updates will more it more capable, conversational, compatible with visual intelligence, and it will be housed in a standalone app in addition to working across existing apps. Before rolling out the enhancements and features, Apple was adamant about its privacy-centric approach to AI. “We believe privacy in AI is non-negotiable,” Apple Senior Vice President Craig Federighi said during the stream, going so far as to say that “data is only used to execute your request, and outside experts can continue o verify this promise at any time.” If you were among those who weren’t exactly keen on last year’s Liquid Glass design updates,you weren’t alone. And while Apple isn’t switching to a new aesthetic,you are going to be able to dial back some of its elements, or really highlight them if you’re vibing with it.And for the app icon critics out there fresh from Spotify’s disco ball update, Apple showed off a new, layered approach to Liquid Glass within its apps. Claiming that its upcoming update will be “available to more users than any iOS release ever,” Apple revealed that all devices from the iPhone 11 onward will be eligible for their upcoming software update. And that update comes with a flurry of performance improvements it’s touting across a number of its OS releases this year, with Apple claiming that new photos will appear 70 percent more swiftly, AirDrop transfers will be 80 percent faster and CPU schedulers will be improved to help multitasking. And for everything else that’s coming around the bend, you can stay tuned right on this page and watch the full event via the stream above oron Apple’s YouTube page right here.
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Apple’s long-awaited AI Siri overhaul is finally here
Two years after promising but failing to launch a smarter Siri, Apple unveiled its overhauled AI-powered assistant at its Worldwide Developers Conference, WWDC 2026, on Monday. The idea behind the new “Siri AI,” as it’s called, is to turn Siri from a voice-controlled assistant into an AI companion that can do a lot more. The new assistant will launch alongside a dedicated Siri app. The new Siri can draw on current world knowledge to ground its answers to your questions. The updated assistant will also be able to access information on a user’s device and respond based on what’s displayed on their screen. The tech giant is transforming Siri into a full-fledged conversational AI chatbot to take on popular platforms like ChatGPT, Claude, and Gemini. The update marks a major change for Siri, which has until now been known as a voice assistant. When users ask for information, Siri will display text cards with results, like information from the web or details from text messages. The assistant has also been redesigned for modern iPhones, as it will live in the Dynamic Island. Currently, when you trigger Siri, your side of the phone’s screen glows. With the updated Siri, there’s a new animation in the Dynamic Island instead. The new “Write with Siri” option will let users get help writing text. When you write with Siri in Mail and Messages, the assistant can reflect how you usually communicate with a specific colleague or friend. For example, if you normally send your manager quick and direct bulletin, that’s what you’ll get when you draft an email with Siri. You can swipe down from the dynamic island to search or to start a conversation with Siri by typing, and say “Hey Siri, or use the side button to get an in-depth answer. Users will be able to ask Siri to perform more complex tasks, like writing messages, by giving it specific information and topics to cover. Siri will be able to pull in information from the web and previous emails, along with details from the user’s calendar, contacts, and more. The tech giant also says Siri has a brand-new voice experience, while also being able to speak at a customized pace and expressivity. Additionally, there’s an update to system-wide dictation with a boost in accuracy, as it’s more precise in capturing what you say, from spelling to punctuation and capitalization. With Siri AI, you can ask for an in-depth plan, go back and forth, create a brainstorming session, get feedback on a document, and more. Over on macOS, you can tap into Siri from anywhere, as the company is integrating the assistant into Spotlight, which can now find answers to questions as well. On watchOS, users can ask questions and take action right from their watch.
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Cognyte Bets on Pune to Build AI-Led Investigative Tech
The company plans to expand its R&D team in India over the next 12 months to meet rising demand for investigative analytics.
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HCLTech Launches AI Innovation Zone with Google Cloud in Santa Clara
The facility, located in Santa Clara, will focus on building and deploying AI-driven workflows across agentic, kinetic and physical AI use cases.
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Apna Launches India’s First AI Interview Prep Lounge in Mumbai to Transform Job Readiness Experience
The AI Interview Prep system supports over 25,000 roles across companies.
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Enterprises are Now Realising That AI-Native Shift Doesn't Happen in Isolation
As enterprises race to build AI-native architectures, the debate is no longer whether to automate, but how much.
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TCS Bags Multi-Year AI-Led Transformation Deal from Canada Life
The deal will see TCS modernise Canada Life's infrastructure operations across Europe using AI-led automation, data centre modernisation, and software lifecycle management services.
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NVIDIA, LG Group to Build AI Factory for Robotics, Mobility, Data Centres
LG Electronics will use NVIDIA Isaac Sim and Isaac Lab to simulate, train, and validate household robots before deployment.
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Carrier Digital Hub India Launches “trAIl” AI
The leadership-led initiative aims to democratise AI capability, accelerate innovation culture, and prepare the workforce for the future of intelligent enterprises.
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White House AI Advisor Sriram Krishnan to Leave Administration
Krishnan plans to continue working on AI challenges after leaving the White House.
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The $16 Billion Signal Hidden in Broadcom’s Earnings
Broadcom’s AI chip business is growing so fast that big tech’s chip strategy may be shifting beyond NVIDIA.
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